What’s A Good Conversion Rate?
First off, so we are all on the same page your conversion rate is the rate at which you are able to convert people who visit your Website from just visitors to customers / clients. For example, if you have:
• 100 customers visiting your site / month
• 2 of these visitors purchase or follow through on your call to action
You have a 2% Conversion Rate ( 2 / 100 = .02 or 2% )
Therefore, your conversion rate is the percentage of customers that actually respond to your call to action on your Website while visiting it.
While we don’t sell products on our Educo Website. We do sell / promote our Web design, SEO, graphic and video production services and our conversion rate ranges any where from 1.2% – 3.4%. It depends on the amount of traffic we receive in a given month and the amount of inquiries we get from our online quote form. Our target conversion rate for Q2 of 2010 is about double that at 5%.
To increase your conversion rate you can either:
- Increase the traffic to your site.
- Increase the amount of people who follow through on your call to action.
Just watch your cost if you decide to increase the amount of traffic to your site.
Some of the top online sellers have conversion rates of 9% – 14%. We’re talking Amazon, ebay, tickets.com…etc. So what is realistic for you. Depends on your traffic, how well your site is designed and if it has a clear call to action. What works for us is different than what works for ebay and is different from what will work for you.
Study what other successful Websites in your industry are doing. Chances are they have invested the R&D dollars to understand how people use Websites and what users expect from them. Then when you make changes be sure not to change everything all at once. You want to make incremental changes so that you can track the result (positive or negative).
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