Logo and Identity Design
Visual identity is more than a logo; it’s the opening line to the first conversation you have with prospective customers. And it’s how you will encourage repeat business from your existing customers. Our Brand Strategist will work closely with you to gain a thorough understanding of your vision and turn your great ideas into viable creative concepts.
What are Identity Services?
- Logos: Icons, word marks, trademarks, signatures, symbols, and monogram development
- Style Sheets: typeface, colors and editorial tone for your company, product, service, or idea
Did someone say Logos?
The logo is often considered the most important, and influential, component of your visual identity. Educo’s talented team uses every ounce of their sweet skills to give you the biggest payoff from your logo. Our process for developing a logo with intent is simple and successful:
- FOCUS: We uncover insights regarding your customers’ motivations and behaviors, your business’ strengths and weaknesses as it compares to competitors, your brand personality and how you want to be perceived, and any preferences you have regarding specific design elements (styles, colors, fonts)
- FORM: From there, we determine how to effectively communicate your business’ strengths and brand personality to your customers and design a mark that captures your brand identity
- FUNCTION: We make sure your logo is adaptable so it can be used in a variety of situations, including in print and on the web
Your satisfaction is essential. You must feel happy and comfortable with the design and it must work in the marketplace. To get there, we’ll promise to do that super special thing that even your spouse won’t do — listen to you!
Educo’s creative process is energetic and innovative, and we welcome your involvement as we bring your logo to life. We’ll gladly play Igor to your Dr. Frankenstein (but the "Yes Master" might cost you).