Web Design & Development

Purchasing a unique Web design is the first step in your journey toward building a lucrative brand, and being invited along for the trip is an honor that Educo doesn't take lightly. We have worked to streamline the design process so that it is straightforward, quick and defined. Whether we're starting from scratch, redesigning an old site or helping out with your existing one, Educo treats your project like a VIP guest.

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Custom Web Site Design

Not only are Educo's Web sites built with Search Engines in mind to get you increased visibility and business online they are all one-of-a-kind, original, certifiable works of art (you hear that, Smithsonian?) Our beautiful little snowflakes are all so different because Educo Designs have a standard, not a style. They are designed with your goals, your clients and search engines in mind. Each project adheres to the same level of excellence, but that's where the similarities end and our clients' unique visions begin. All of our sites are created in accordance with W3C validity standards - we may be rebels, but when it comes to your code, we clean up our act.

Domain & Hosting Support:

Identity, Web Design, Domain Name, Hosting?! You can get a haircut, a prescription and a pedicure at Wal-Mart, so why not consolidate your Web site shopping too? We offer hosting services to Educo clients to package their need for hosting, content updates and ongoing SEO. We can offer secure hosting for smaller businesses where traffic requirements are steady or for larger multimedia sites where performance and control are paramount.

• Be sure to register your domain name yourself through a domain registrar. Never let a third party register it on your behalf.
• For companies who have fallen victim to domain squatters we specialize in domain acquisition to recover stolen domain names.
• We host all of our clients on secure servers located in their respective countries to ensure local relevance in Search Engines.
• We offer Green Hosting to Eco-friendly companies. For an additional charge we will host your site on secure server powered by renewable energy.

SEO & SEM Services

SEO, Schmessy-O. Everybody's buzzing about Search Engine Optimization these days. Not since Paris Hilton got your 80 year-old Nana saying "That's Hot" has a phrase caught on so contagiously with people who just don't get it.

So let us break it down for you:

SEO - Search Engine Optimization is the science/art of customizing elements of your web site to achieve the best possible search engine ranking. Science because there are definite strategies to employ to increase your ranking. Art because those are constantly changing.

SEM - Search Engine Marketing refers to the initiatives you begin after your web site is built; the online directories, social networking, viral marketing and Pay-per-click (PPC) campaigns that drive more traffic to your site.

Search Engine Criteria

Here are some criteria by which a search engine determines your sites ranking for relevant keywords:

Organic SEO

This is the part where we take credit for doing what every Web Design company in Chicago and Las Vegas should be doing, but aren't. We go over your content with a fine-toothed comb (checking it for lice) and make sure that your keywords are built into your site, your content is organized in a search-engine-friendly manner and all images and elements on your site are working toward the goal of increasing your ranking.

Organic SEO & SEM Services

• Keyword Analysis
• Organic SEO
• Google Webmaster Tools
• Google Analytics & Website Optimizer
• Valid Markup (HTML, xHTML, PHP & CSS)
• Google AdWords
• Submission to online directories
• Linking & Blogging Strategies

We can even help with your pay-per-click campaigns. Now that's hot.

Search Engine Marketing

Social Media Marketing

SMM and viral marketing involve the use of social networks such as Facebook, MySpace, LinkedIn, Twitter, YouTube, Yelp and the like to build visibility of your business and generate traffic. Educo can customize and integrate your social networking accounts to help you gain new clients... friends. These social networking utilities provide a great opportunity for businesses with low budgets to get in front of a larger market.

Pay-Per-Click / AdWord Campaigns

PPC or AdWords act as a kind of keyword auction to give you control over your commercial search engine results. With online marketing companies projected to be spending over $7 billion on PPC by the year 2010, you will need an effectively managed campaign to compete in this expanding field.

To give you an extra boost, we have experience with Google Adwords, Yahoo! Search Marketing, Microsoft AdCenter, AdSense, reciprocal links, affiliate programs and advertising campaigns. So whether you need increased visibility in the Las Vegas and Chicago markets or you need a more global approach Educo can help. We can also assist in establishing PPC budgets, keyword bid management and much more. The first step is admitting you need help...

Whether through organic SEO or a more robust SEM campaign, Educo helps improve your click-through rate with a little bit of elbow grease, and some good, ol' fashioned know how. For additional information check out this tool we developed explaining How to Get More Traffic to your Website. In it we break down what everyone should be doing, but isn't.

Identity Design

The most important branding decision you will ever make is what to name your product or service (Hydrox cookie anyone?) The second most important decision is choosing Educo to refine your identity. Branding isn't about getting potential customers to choose you over the competition. It is getting prospects to see you as the "ONLY ONE" that provides the solution to their problem. Brand identity is more than a logo; it's the opening line to the first conversation you have with prospective customers. And it's how you will attract returning customers to your business. Our Brand Strategist will work closely with you to gain a thorough understanding of your vision and turn your great ideas into viable creative concepts. Together, we will identify the strategies required to stay competitive in today's marketplace. In partnership with our strategist, Educo's designers will develop custom-tailored design solutions perfect for your business. Let our Brand Strategist put to work for you the same talent that led to award-winning strategies for brands including Jell-O, Cool Whip, Ziploc and Lego.

What are Identity Services?

• Logo, word mark, trademark, signature, symbol and monogram development
• Identity development / visual system: typeface, colors and editorial tone for your company, object or idea
• Branding: The overall perception formed by the audience about your product or service

• Communicates your company's message and provides clear identification
• Enables the audience to form a personal relationship
• Creates credibility and makes a promise to your consumer

Logo Development:

It all starts here, folks, and Educo designers use every ounce of their sweet skills to give you the biggest payoff in your logo development. Here are some of the factors that go into developing a successful logo:

• We seek to find out the truth about the client, company, product, service and reflect that accurately in the identity.
• We examine your competition, find the hole and fill that niche.
• Your satisfaction is essential. You must feel happy and comfortable with the design and it must work in the marketplace.
• We give weight to the your ideas. It is your business after all, and dealing with your consumers daily gives you invaluable insight into your target market.
• We create a mark that works in a variety of situations.

A good designer is a great listener, and we'll even do that thing that your spouse won't do - listen to you! Educo's creative process is energetic and innovative, and we welcome your involvement as we bring your logo to life. We'll gladly play Igor to your Dr. Frankenstein (but the "Yes Master" might cost you)

Consistent Color Palette:

Developing an aestheticly pleasing corporate style is like cooking a great meal - BAM! The best cooks use similarity or contrast when preparing a delicious dish, and we follow a similar recipe to build you a tasty brand. We follow that up by consistently employing your palette throughout all of your materials, giving your customers a lasting impression of your distinct flavor.

Graphic Design

One of the many reasons clients come to Educo is for sensational graphic images and other design concepts for their business / marketing materials. In order to better serve our clients' needs, our design team has gotten its hands on the most sophisticated and essential graphic design programs available.

Print Campaigns

If it can be printed, Educo can design it for you. And if a congruent and stylish campaign that fits with your branding strategy is what you're looking for (and it should be!), you're on the right track.

Graphic Illustration

Educo designers are knowledgable, consistent, and did we mention talented? When asked to put pen to paper, they manage to produce illustrations ranging from sweet and simple to intricate and awe-inspiring. Then they take things a step further and create scalable vectors for you so that your works of art will look equally glorious on the back of a business card or the side of a bus. We really should pay them more...oh well.

Design Services

Photo Editing

Anyone who's seen the cover of Vogue knows that the difference between the girl next door and an international supermodel has less to do with diet and genetics and more to do with Photoshop and editing skills. We understand that you may not have access to professional photos, so we utilize a few tools of the trade to keep minor flaws from ruining your images. While we can't alter time and space, Educo's creative team can sharpen soft images or vice versa, combine the good elements from different photos, eliminate noise, and make it all look like you had an in-house photo shoot.

• Color Correction
• Lighting Effects
• Correcting Physical Flaws
• Adding / Deleting Elements
• Cropping / Creating Head Shots
• And much more!

Let us make your photos spectacular.

Copy Writing

Since relevant content is also an important element of SEO (not to mention, it makes you look good), Educo provides professional copy writing services. Our objective is to produce content that fits your voice, services, and customer base while pulling from your business knowledge to provide clear, focused information that keeps your audience in mind.