Top 5 Advertising Agencies in Chicago

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Whether you're looking for an advertising agency to help activate your brand, lead your rebranding effort or you need an agency of record - we have gotten to know and even partner with some great teams in Chicago - so we'd like to share a few insights. For those of you looking to take a "hub and spoke" approach to building, managing and promoting your digital properties and need an ad agency to "be the hub" and lead the charge these are some firms I would highly recommend adding to your consideration set.

Magnani Continuum Marketing - Top Advertising Agency in Chicago

Team Size
37
Hourly Rate
$125 - $300 blended
Year Founded
1985
Location
Chicago - The Loop
Market Focus
Small, mid, and enterprise
Total Projects
Not Available
Yearly Billings
Not Available
AVG Engagement Length
5+ years
Annual Engagement Fee
None
Industries Served
• Industrial
• Finanacial services
• Hospitality
• Healthcare
Capabilities
• Creative Resources
• Collateral
• Online Advertising
• Brand Development
• Direct Marketing
• Digital Capabilities
• Social Media
• Video/Broadcast

Type of client the Magnani excels with:

Our highest rewards and motivations come from building deep, trusted client relationships and helping those clients generate results. The clients with whom we are most successful with are those who are willing to work in a collaborative partnership with their agency. A client that is committed to doing the best work possible — who believes in the importance of internal team building, the value of research and the voice of the customer and one that has a vision for future success. Generally, we’ve found that clients like these have specific goals to meet and a committed and empowered team of creative thinkers who will do what it takes to get the job done. What sets Magnani apart from other agencies is our team of passionate and creative professionals who share a commitment to collaboration, innovation and exceptional work. So, when we have the opportunity to work with organizations that share that commitment, we have
developed business relationships that have lasted decades and, more importantly, delivered amazing results.

Michael Walters - Top Marketing Firm Chicago

Team Size
29
Hourly Rate
$125-$225
Year Founded
1988
Location
Chicago - North Loop
Market Focus
Small, mid and national markets
Total Projects
100's of projects
Yearly Billings
$30-50 Million
AVG Engagement Length
5 years
Annual Engagement Fee
None
Industries Served
• Healthcare
• Education
• Insurance
• Franchise
Capabilities
• Brand Development and Research
• Media Planning and Placement
• Television, Radio, Out-of-Home
• SEO and SEM
• Direct Marketing
• Brand on Demand

Type of client Michael Walters excels with:

 

Tom, Dick & Harry - Top Marketing Firm Chicago

Team Size
30
Hourly Rate
$185 blended
Year Founded
2002
Location
Chicago - River North
Market Focus
Midmarket
Total Projects
Tens of thousands
Yearly Billings
$30 Million
AVG Engagement Length
3 clients since 2002 - Otherwise avgerage is 5 yrs
Annual Engagement Fee
$150,000
Industries Served
• Financial
• Industrial
• Food 
• Beverage
• Communications
• B2B
• Retail
• Healthcare
• Travel
• Sports
• Institutional
• Home Products
• Public Service
Capabilities
• Design
• Digital
• Copywriting
• Account Services
• Social Media
• Production
• Research
• Media
• Public Relations

Type of client Tom, Dick and Harry excels with:

The type of client that succeeds with TDH is the client that has the courage to approve creative work that is perhaps unlike their competitors. I think TDH clients need to believe in the power of good creative work and  possess the ability to recognize it when they see it.

Torque Launch - Top Marketing Firm Chicago

Team Size
17
Hourly Rate
$135 blended
Year Founded
1992
Location
Chicago - West Loop
Market Focus
Midmarket: $20-500 Million
Total Projects
150 Active Projects
Yearly Billings
$1.75 Million
AVG Engagement Length
Multi-year clients & 3-6 mos. projects
Annual Engagement Fee
None
Industries Served
• Consumer products
• Manufacturing
• Healthcare
• B2B services
• Real Estate
Capabilities
• Launch
• Agile Marketing
• Message Mapping
• Social Media
• Research + Social Media Listening 
• Digital Content 
• Design Services 
• Creative Services
• Website Development

Type of client Torque excels with: 

Brand and marketing driven, full-time, dedicated marketing lead, $50K+ annual budget for fees services, $250K overall annual marketing budget

Two X Four - Top Marketing Firm Chicago

Team Size
149
Hourly Rate
$115 - $300 Blended
Year Founded
1998
Location
Chicago - The Loop
Market Focus
Focus on Brands not Markets
Total Projects
150 Brands and countless projects
Yearly Billings
$34,146,299.08
AVG Engagement Length
6 years
Annual Engagement Fee
None
Industries Served
Focus on Brands not Industries
Capabilities
• Account Leadership & Strategic Planning
• Creative & Production
• Design & Interactive
• Customer Relationship Management
• Promotion & Events
• Media

Type of client Two X Four excels with:

More often than not, clients accept the status quo and are comfortable with doing marketing the way it’s always been done. We’re different from other firms in that we’re unafraid to push past “sacred cows” and discover greener pastures. This takes guts on our part to live up to, but also requires brave clients looking for more than status quo.

For those of you interested in taking the multiple partner approach to building & marketing your website - Please feel free to check out our posts where we review:

About the Author

Marty Vernon

Marty is Co-founder/Strategic Director at EDUCO. Connect with Marty on , , or Google+