Jacobs College of Music Online Application Experience

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Students applying to colleges and universities have made their frustrations quite clear on Twitter. Feel free to checkout some of our favorite tweets about the painful college application experience

Here is the walk through of what it takes to find the online application for the Jacobs School of Music.

Jacobs School of Music Built With:
Custom
Application Software By:
Unknown

Jacobs' Application Experience - Home Page

Home page - No visible "Call to Apply" (CTA) in the primary navigation. Please don't bury the lead. 

Jacobs School of Music's Application Experience-Homepage

Jacobs' Application Experience - Procedures 1a

The Undergrad application instructions are buried on this page. 

*Having an application procedures page is a little confusing because if the application experience is planned out well it should not require a separate set of instructions.

Jacobs School of Music's Application Experience-Admissions & Financial Aid Page

Jacobs's Application Experience - Procedures 1b

Click on "Undergrad Application Instructions".

Jacobs School of Music's Application Experience-Admissions & Financial Aid Page Cont'd

Jacobs' Application Experience - Undergrad Procedures

Application for Admission is buried at the end of the first paragraph.

Jacobs School of Music's Application Experience-Admissions & Financial Aid Page

Jacobs' Application Experience - Account Creation

After clicking on the Application users are sent to a different site look and feel and also required to create an account to access the online application.

Jacobs School of Music's Application Experience-New Application Account Signup Page

Jacobs' Application Experience - Profile

Users are now required to create their profile.

Jacobs School of Music's Application Experience-New Application Account Information Page

Jacobs' Application Experience - Continue to Application

Users are met with another button to proceed to the Application.

Jacobs School of Music's Application Experience-New Application Account Activation Page

Jacobs' Application Experience - Identification

Users have to provide some additional identification information.

Jacobs School of Music's Application Experience-New Application Description Page

Jacobs' Application Experience - Continue to Login

Users can now proceed to the application.

Jacobs School of Music's Application Experience-New Application Description Confirmation Page

Jacobs' Application Experience - Login

Users actually cannot access the application and they must log into an additional site with an entire new layout.

Jacobs School of Music's Application Experience-Application Login Page

Conclusions

This process could easily be cut down by 8 steps if we:

  1. Took visitors straight to the application from the home or admissions pages.
  2. Considered owning the application process and eliminating the user account sign up requirement.

Or at the very least we could improve the experience by making the CTA's clearer, stronger and above the scroll on each page.

About the Author

Marty Vernon

Marty is Co-founder/Strategic Director at EDUCO. Connect with Marty on , LinkedIn or