Oberlin College & Conservatory Online Application Experience

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Students applying to colleges and universities have made their frustrations quite clear on Twitter. Feel free to checkout some of our favorite tweets about the painful college application experience

Here is the walk through of what it takes to find the online application for the Oberlin College & Conservatory School of Music.

Oberlin School of Music Built With:
dotCMS
Application Software By:
Decision Desk

Oberlin's Application Experience - Home Page

Oberlin has a "Call to Apply" (CTA) in the primary navigation.

Oberlin College & Conservatory Application Experience - Homepage

Oberlin's Application Experience - Apply Drop Down

Clicking on "Apply to Oberlin" prompts a drop down "Apply to Conservatory of Music".

Oberlin College & Conservatory Application Experience - Applying Page

Oberlin's Application Experience - Admissions

Users are still not brought to the application and need to click on another "Apply Now" button.

Oberlin College & Conservatory Application Experience - Admissions Page

Oberlin's Application Experience - Undergrad Admissions

Before being able to proceed users need to self identify. 

Oberlin College & Conservatory Application Experience - Conservatory Admissions Apply Page

Oberlin's Application Experience - Instructions

Users are brought to another page with some instructions for Undergrad Applicants. Next step is unclear and buried under a lot of text.

Oberlin College & Conservatory Application Experience - Conservatory Admissions Apply Undergrad Page

Oberlin's Application Experience - More Instructions

Users must locate the "Click here to begin the Oberlin Conservatory Application for Admission".

Oberlin College & Conservatory Application Experience - Conservatory Admissions Apply Undergrad Page Cont'd

Oberlin's Application Experience - Account Creation

Users are required to create and account.

Just like eCommerce sites should not require users to create an account - in Higher Education we need to make it easy for students to submit the application and perhaps offer users the option to create an account after completing the application process. If we need more proof there is great article from Jared Spool about how removing the account creation requirement can make a $300 Million dollar difference.

Oberlin College & Conservatory Application Experience - Create An Account Page

Conclusions

This process could easily be cut down by 4 steps if we:

  1. Took applicants straight to the application from the home page.
  2. Consider owning the application process and eliminating the user account sign up requirement.

Or at the very least we could improve the experience by making the CTA's clearer, stronger and above the scroll on each page.

About the Author

Marty Vernon

Marty is Co-founder/Strategic Director at EDUCO. Connect with Marty on , LinkedIn or