My favorite Keynote from the 2014 Hubspot Inbound Conference was Dharmesh Shah, CTO & co-founder of Hubspot. His presentation definitely struck a chord with the audience, but the question that really got me thinking was, "What if you could report on the one metric that matters most?"
Like many of our clients and partners, we have been considering marketing automation software for our business. If you're facing the same questions — "What marketing automation software should I choose?" — the goal of this post is to help you make a decision.
Have you been considering marketing automation software for your business? As we've helped clients roll out marketing automation software on their websites, we've worked through many of the assumptions, challenges, and victories that come with a good automation workflow. We've found that one of the common misconceptions about marketing automation is that the technology provides a silver bullet for your digital marketing. But the truth is that marketing automation is equal parts content and technology.