This is a look at how some of the leading web design agencies handle one of the most precious aspects on their website, the contact experience.
You have a website. You don't get any leads form it. You want to know more about converting leads. Is it your website that is turning people away? Or maybe its just that prospects in your industry don't rely on the internet to help them make purchasing decisions. One helpful way to explore the problem is to examine what a great website contact experience looks like.
Are you measuring your website ROI? Learn how to set up lead conversion goals with our Google Analytics tutorial.
Every company will have specific metrics for measuring their website performance, and this can vary depending on your type of business: eCommerce B2C, non-eCommerce B2C, eCommerce B2B, non-eCommerce B2B. In this example we'll review how an imaginary eCommerce B2C company can measure their website's profitability.
Like many of our clients and partners, we have been considering marketing automation software for our business. If you're facing the same questions — "What marketing automation software should I choose?" — the goal of this post is to help you make a decision.
Have you been considering marketing automation software for your business? As we've helped clients roll out marketing automation software on their websites, we've worked through many of the assumptions, challenges, and victories that come with a good automation workflow. We've found that one of the common misconceptions about marketing automation is that the technology provides a silver bullet for your digital marketing. But the truth is that marketing automation is equal parts content and technology.
Who is at the center of your website’s universe? Do you take a company-centered or a user-centered approach? An easy way to tell is to look at who your website attracts. Is your website drawing in window shoppers, or is it churning out valuable leads on a daily basis?
To get more out of our website we need to know how our website is currently doing and the easiest way to get that insight is to add Google Analytics tracking code to our website. As long as we have a GMail account and depending on our internet speed its roughly a 2 minute process from start to finish.