Are you measuring your website ROI? Learn how to set up lead conversion goals with our Google Analytics tutorial.
Every company will have specific metrics for measuring their website performance, and this can vary depending on your type of business: eCommerce B2C, non-eCommerce B2C, eCommerce B2B, non-eCommerce B2B. In this example we'll review how an imaginary eCommerce B2C company can measure their website's profitability.
There are many ways to meaure the success of your website. Effective website measurement starts with collecting and interpreting data about your website performance. For most users, Google Analytics is the place to start for website data.