It's hard to imagine Apple without Steve Wozniak or Back to the Future without Doc Brown, but many people and companies try starting without a tech co-founder. Here are some common questions I've gotten from these brave visionaries over the years and my best advice I've come up with so far.
Like many of our clients and partners, we have been considering marketing automation software for our business. If you're facing the same questions — "What marketing automation software should I choose?" — the goal of this post is to help you make a decision.