When it comes to your company's marketing, do you ever feel like you're building the car while driving it? Making things up as you go along is not the right approach for something as important as the way you portray your brand online. Content governance helps you take the time to standardize content creation to make your marketing strategy more engaging and effective.
What can you do to keep your business alive during a massive economic recession? What changes should you be making to your online presence?
If these questions are swirling around your head and making you anxious, you’re not alone. We get it, and we want to help. So we’ve compiled a list of tasks you can do now to help your business adapt, advance, and support your customers during these challenging times.
We have gotten to know and even partner with some great advertising teams in Chicago. For those of you looking to take a "hub and spoke" approach to building, managing and promoting your digital properties and need an ad agency to "be the hub" here are some advertising teams that come highly recommend.
Your website is a critical piece of brand equity. How can you claim ownership of your web properties and manage them effectively? In this post we outline what it takes to manage the ownership of your digital properties.