If you’ve dabbled in social media at all, you know that there are very few hard-and-fast rules. So much of it depends on the platform, industry, audience and objective.
You’ve probably read dozens or even hundreds of articles on best practices to engage your audience. But do you know what’s going on in your industry?
Even though we specialize in digital marketing for construction companies, we didn’t know the norms either. What are most companies posting about? How often do they post? What sorts of content gets the most engagement?