Insights

What Should Businesses Do During The Coronavirus Pandemic? 13 Smart Ideas to Implement Now

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Lightbulb Coronavirus

What can you do to keep your business alive during a massive economic recession? What changes should you be making to your online presence? 

If these questions are swirling around your head and making you anxious, you’re not alone. We get it, and we want to help. So we’ve compiled a list of tasks you can do now to help your business adapt, advance, and support your customers during these challenging times.

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Insights

The Importance of Being Explicit: 7 UX Lessons from the IRS Stimulus Check Portal

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Photo by JESHOOTS.COM on Unsplash

If you were one of the millions of Americans who visited the Economic Impact Payments (AKA stimulus payments) portal and experienced frustration and confusion, you're not alone. As designers, content managers and business owners, we can all take a lesson from the IRS's misadventures in user experience to consider ways that we can make using our websites as pain-free as possible.

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Insights

Non-Profit Organizations and CoronaVirus: Tech Grants Can Help You Bridge the Gap

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Non-Profit Grants for Coronavirus

Just like a lot of business owners right now, many non-profit leaders are worried about how the Coronavirus will impact their operations. 

Given that current and future donations are a bit up in the air, we think this is a prime time to apply for grants to help you accomplish specific projects that may have been on your to-do list for a while. 

And we’re here to help. Read on for a few tips to get you going…

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Insights

Do We Really Need to Upgrade to Drupal 8? Yes! And Here’s Why...

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When it comes to the technical specs of your website’s content management system (CMS), you probably don’t really care… as long as it works.

And even though we’re techy website nerds at heart, we totally get that.

That’s why we want to just give you the quick and dirty details you need to keep your website on track while you focus on running your business.

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Insights

StoryBrand: 7 Ways One Conference Completely Changed My Marketing Mindset

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There are dozens (hundreds or thousands more likely) of “guaranteed” marketing methods out there, but they’re all basically repackaged versions of the same ideas you’d find in any marketing textbook. 

I felt that way until I read, “Building a StoryBrand” by Donald Miller. Here was something new that made a whole lot more sense than anything else I’ve come across. And it connected to my love of fictional stories, which really made it click for me. Attending the live StoryBrand workshop took things to the next level and shifted my perspective on marketing in a major way. Here's how...

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Insights

What the Heck is CCPA and Do We Have to Comply?

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Just when you thought the whole GDPR hubbub was dying down, here comes a Stateside digital privacy law to throw a wrench in your operations. You may not need to make huge changes to your website, but this should definitely be on your radar. So, let’s get right down to it. What is the CCPA, and do you need to hustle to be compliant?

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Workshop: A Guaranteed Method for Generating Sales on Your Website

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Chicago SEO Workshop

Clicking, “Publish” on your shiny new website feels like a magic moment. But what really happens after it’s out in the world?

The short answer is… maybe nothing.

A website’s existence and beauty doesn’t matter much if it hasn’t been optimized for search. And the fact is, most websites have not been intentionally designed to bring in more traffic and leads.

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