Insights

Calls to Action That Work: 7 Tips That Increase Conversion

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Calls to action (CTAs) are one of the most crucial parts of your whole website. Yet, they’re often treated as afterthoughts. 

Neglecting these integral parts of your site would be like hiding the cash register in a store. Presenting aisles upon aisles of gorgeous products and displays is pretty worthless if people can’t figure out how to purchase them.

The same could be said for CTAs. They’re the doorways that lead to your organization’s success - Buy Now, Call Us, Register, Donate, etc. So we should make them as enticing as possible. 

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News

Google Core Web Vitals: What Does The Update Mean for Your Website?

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Web developers planning around table

Just when you think you know what Google wants from your website, they go and change the game. Recently, they announced that a massive ranking algorithm update will take effect in May 2021.

While we must admit these changes make web designers like us groan a little, we also recognize that their constantly rising bar makes for a better internet. 

So what does, “Core web vitals” actually mean? And more importantly, what does it mean for your website? 

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Insights

Is Your Content Marketing a Mess? Governance Could Be The Answer

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Frustrated man working at computer

When it comes to your company's marketing, do you ever feel like you're building the car while driving it? Making things up as you go along is not the right approach for something as important as the way you portray your brand online. Content governance helps you take the time to standardize content creation to make your marketing strategy more engaging and effective.

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Insights

Drupal 9 Is Here: What to Expect and How to Prepare

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Drupal Droplet in Statue hands

The beauty of finally upgrading your website to Drupal 8 means you can expect future upgrades to be simple and cost-effective. So if you’re already on D8 now, what will be different in D9? Put simply, there are current content/admin and developer features in D8 that will carry over to D9 and only become more robust as time goes on. Additionally, there are several, new features in D9 that are specifically development related. 

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