Insights

What Should Businesses Do During The Coronavirus Pandemic? 13 Smart Ideas to Implement Now

Posted April 28th, 2020 in Insights by Anna Garvey

Lightbulb Coronavirus

What can you do to keep your business alive during a massive economic recession? What changes should you be making to your online presence? 

If these questions are swirling around your head and making you anxious, you’re not alone. We get it, and we want to help. So we’ve compiled a list of tasks you can do now to help your business adapt, advance, and support your customers during these challenging times.

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Insights

StoryBrand: 7 Ways One Conference Completely Changed My Marketing Mindset

Posted February 19th, 2020 in Insights by Anna Garvey

There are dozens (hundreds or thousands more likely) of “guaranteed” marketing methods out there, but they’re all basically repackaged versions of the same ideas you’d find in any marketing textbook. 

I felt that way until I read, “Building a StoryBrand” by Donald Miller. Here was something new that made a whole lot more sense than anything else I’ve come across. And it connected to my love of fictional stories, which really made it click for me. Attending the live StoryBrand workshop took things to the next level and shifted my perspective on marketing in a major way. Here's how...

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Insights
Insights

Learn Website Content Modeling in 3 Simple Steps

Posted October 8th, 2014 in Insights by

Content Modeling

Structure is the key to effective web content. But since structure doesn't come naturally to most of us, web content development can be challenging. Fortunately, it's easy to learn how to structure web content through content modeling. In this post, we'll show you how it's done.

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Insights

Content Governance SlideShare Presentation

Posted October 3rd, 2014 in Insights by Chris Mickens

Chris Mickens' Content Governance Presentation on Slideshare

Imagine you were mayor of a town that had no formal work schedule, defined roles, or responsibilities — how would you get anything done or hold anyone accountable? While we can't imagine managing a city without a plan, this is a common problem for people who manage websites. Fortunately you can solve this problem by creating a content governance plan. In this post we'll show you how it's done.

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Insights
Insights
Events
Events

Top 3 #ICON14 Insights You Can Apply To Your Web Content Strategy

Posted April 25th, 2014 in Events by

#ICON2014

Have you been considering marketing automation software for your business? As we've helped clients roll out marketing automation software on their websites, we've worked through many of the assumptions, challenges, and victories that come with a good automation workflow. We've found that one of the common misconceptions about marketing automation is that the technology provides a silver bullet for your digital marketing. But the truth is that marketing automation is equal parts content and technology.

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Interviews

5 Considerations When Building a New Website - Marty Vernon's Clutch Interview Highlights

Posted September 27th, 2012 in Interviews by Marty Vernon

Whether building a completely new website or redesigning a previous site, there are countless items to consider. The research firm Clutch recently interviewed our own Marty Vernon on the various choices that accompany the build of a website. Marty discussed several topics regarding what businesses should think about before designing and developing a website.

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