Lyndsey Kramer, Director of Business Development for Digital Third Coast, stops by to show us 8 simple ways that SEO and UX design can live together in harmony.
Structure is the key to effective web content. But since structure doesn't come naturally to most of us, web content development can be challenging. Fortunately, it's easy to learn how to structure web content through content modeling. In this post, we'll show you how it's done.
Imagine you were mayor of a town that had no formal work schedule, defined roles, or responsibilities — how would you get anything done or hold anyone accountable? While we can't imagine managing a city without a plan, this is a common problem for people who manage websites. Fortunately you can solve this problem by creating a content governance plan. In this post we'll show you how it's done.
Learn how to create a sitemap that matters to your users. Follow this guide and you won't just make a better sitemap — you'll set the tone for building a truly thoughtful website.
Cate Conroy, Founder & Senior Content Strategist at Concentric Content Marketing, answers the big content question – "where do you start?"
Our very own Chris Mickens will be speaking on how to develop a super sexy Content Governance Plan. The talk will aim to help website owners plan for digital success by taking a thoughtful approach to their content's life cycle.
Have you been considering marketing automation software for your business? As we've helped clients roll out marketing automation software on their websites, we've worked through many of the assumptions, challenges, and victories that come with a good automation workflow. We've found that one of the common misconceptions about marketing automation is that the technology provides a silver bullet for your digital marketing. But the truth is that marketing automation is equal parts content and technology.
Whether building a completely new website or redesigning a previous site, there are countless items to consider. The research firm Clutch recently interviewed our own Marty Vernon on the various choices that accompany the build of a website. Marty discussed several topics regarding what businesses should think about before designing and developing a website.