For many Universities their website is primarily seen as recruitment tool which should actively attract prospective students, support them as they gather information, and ultimately lead them to complete an application. However, the experience that many Universities have in place seems to be frustrating their audience rather than engaging them.
This post is part of a series where we examine the online application experiences of some of the leading Music Institutions in the U.S. In this post we walk through the required steps to find the online application for Yale's School of Music.
Students applying to colleges and universities have made their frustrations quite clear on Twitter. Feel free to checkout some of our favorite tweets about the painful application experience.
Here is the walk through of what it takes to find the online application for Thornton School of Music.
The college application process has become a purely one-sided conversation. Each University's application experience is slightly different, but they have one thing in common. None of them are trying to create a curated experience for each potential type of applicant. We want to help bring some student feedback to the conversation and help Universities better empathize with their audience.
WWF has crafted a donation experience that puts individual donors first. We explored it and wanted to share what we found.
BarackObama.com has crafted a donation experience that puts individual donors first. We explored it and wanted to share what we found.
This is a look at how some of the leading web design agencies handle one of the most precious aspects on their website, the contact experience.
You have a website. You don't get any leads form it. You want to know more about converting leads. Is it your website that is turning people away? Or maybe its just that prospects in your industry don't rely on the internet to help them make purchasing decisions. One helpful way to explore the problem is to examine what a great website contact experience looks like.
Are you measuring your website ROI? Learn how to set up lead conversion goals with our Google Analytics tutorial.
Not For Profits need to examine their donation experience and consider if they receive few online donations because individuals just aren't that giving or if it is that their donation experience was built with free software and was not designed to make the donation experience a pleasurable one . If you're not sure where to start we can begin by looking through some fantastic donation experiences.