Setting Up Your Google Analytics: Data Retention Controls for GDPR

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GDPR Google Analytics Processing Data and Retention Controls

In preparation for this impending GDPR legislation, Google has been updating the terms and functionality of its services – in fact, you may have already received notification of certain changes. If you have a website running Google Analytics, you will need to accept the Data Processing Amendment in your Google Analytics account and update your Data Retention settings. I'll show you how.

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