Insights

Calls to Action That Work: 7 Tips That Increase Conversion

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Calls to action (CTAs) are one of the most crucial parts of your whole website. Yet, they’re often treated as afterthoughts. 

Neglecting these integral parts of your site would be like hiding the cash register in a store. Presenting aisles upon aisles of gorgeous products and displays is pretty worthless if people can’t figure out how to purchase them.

The same could be said for CTAs. They’re the doorways that lead to your organization’s success - Buy Now, Call Us, Register, Donate, etc. So we should make them as enticing as possible. 

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News

Google Core Web Vitals: What Does The Update Mean for Your Website?

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Web developers planning around table

Just when you think you know what Google wants from your website, they go and change the game. Recently, they announced that a massive ranking algorithm update will take effect in May 2021.

While we must admit these changes make web designers like us groan a little, we also recognize that their constantly rising bar makes for a better internet. 

So what does, “Core web vitals” actually mean? And more importantly, what does it mean for your website? 

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Insights

The Importance of Being Explicit: 7 UX Lessons from the IRS Stimulus Check Portal

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Photo by JESHOOTS.COM on Unsplash

If you were one of the millions of Americans who visited the Economic Impact Payments (AKA stimulus payments) portal and experienced frustration and confusion, you're not alone. As designers, content managers and business owners, we can all take a lesson from the IRS's misadventures in user experience to consider ways that we can make using our websites as pain-free as possible.

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