Insights

5 Steps to Avoid Hiring A Web Design Firm That Sucks

Posted February 21st, 2015 in Insights by Marty Vernon

How to Avoid Hiring a Web Design Company That Sucks

Part of the problem with interviewing any company (web design or otherwise) is that you only get the "best foot forward" version of their process and services. When you actually get into the nitty gritty work of executing a project, the transformation between what was promised and what is being delivered can feel like Dr. Jekyll turning into Mr. Hyde. Following the 5 Steps listed here won't completely protect you from misrepresentation or misunderstandings, but they should get you closer to finding a simpatico partner to execute your project.

8 SEO Tips to Improve Your User Experience

Posted February 10th, 2015 in Insights by Lyndsey Kramer

Lyndsey Kramer, Director of Business Development for Digital Third Coast, stops by to show us 8 simple ways that SEO and UX design can live together in harmony.

Top 5 Advertising Agencies in Chicago

Posted November 20th, 2014 in Insights by Marty Vernon

We have gotten to know and even partner with some great advertising teams in Chicago. For those of you looking to take a "hub and spoke" approach to building, managing and promoting your digital properties and need an ad agency to "be the hub" here are some advertising teams that come highly recommend.

5 Terrifying Website Content Mistakes

Posted October 30th, 2014 in Insights by Chris Mickens

What could be scarier than bad content? How about a night in the Overlook Hotel. This Halloween, we’re taking it way back to Kubrick’s horror masterpiece. Find out what The Shining can teach you about writing website content.

Learn Website Content Modeling in 3 Simple Steps

Posted October 8th, 2014 in Insights by

Structure is the key to effective web content. But since structure doesn't come naturally to most of us, web content development can be challenging. Fortunately, it's easy to learn how to structure web content through content modeling. In this post, we'll show you how it's done.

Content Governance SlideShare Presentation

Posted October 3rd, 2014 in Insights by Chris Mickens

Chris Mickens' Content Governance Presentation on Slideshare

Imagine you were mayor of a town that had no formal work schedule, defined roles, or responsibilities — how would you get anything done or hold anyone accountable? While we can't imagine managing a city without a plan, this is a common problem for people who manage websites. Fortunately you can solve this problem by creating a content governance plan. In this post we'll show you how it's done.

How to Create a Sitemap: 6 Steps for a More Thoughtful Website

Posted September 29th, 2014 in Insights by Curt Rochon

Learn how to create a sitemap that matters to your users. Follow this guide and you won't just make a better sitemap — you'll set the tone for building a truly thoughtful website.

3 Factors to Help B2C Companies Measure Their Website's Profitability

Posted September 18th, 2014 in Insights by Marty Vernon

Every company will have specific metrics for measuring their website performance, and this can vary depending on your type of business: eCommerce B2C, non-eCommerce B2C, eCommerce B2B, non-eCommerce B2B. In this example we'll review how an imaginary eCommerce B2C company can measure their website's profitability.