6 Steps For Planning Your Website Content
Cate Conroy, Founder & Senior Content Strategist at Concentric Content Marketing, answers the big content question – "where do you start?"
Digital Governance: 6 Tips for Blissful Brand Management
Your website is a critical piece of brand equity. How can you claim ownership of your web properties and manage them effectively? In this post we outline what it takes to manage the ownership of your digital properties.
Getting Started with Google Analytics: Metrics & Dimensions
There are many ways to meaure the success of your website. Effective website measurement starts with collecting and interpreting data about your website performance. For most users, Google Analytics is the place to start for website data.
6 Signs You Need a Website Redesign: Part 2
Welcome back to Part 2 of our series, "6 Signs You Need a Wesbite Redesign." In Part 1, we covered three common technical problems that motivate a web redesign. In this final post we'll look at three common marketing problems that drive a web redesign.
6 Signs You Need a Website Redesign: Part 1
Over the past decade, we've built websites that do just about everything you can imagine and throughout these projects, we've had the opportunity to listen to our clients' needs in-depth. Many of our clients have come to us with a current website already in place and would share their problems with us. In this 2 Part series, we're exploring some of the most common problems that drive businesses to consider a website redesign.
How Much To Spend on a Website? A Guide to Pricing Your Web Project
This question is really best answered after a few specific conversations between the client and the web design team. This is because the cost of building a software product depends on what you need it to do. Since every business has specific digital needs, the first step in pricing a website is understanding these needs in detail.Here are some common business needs that drive a new website design:
What Can Galileo Teach Us About Website Lead Generation?
Who is at the center of your website’s universe? Do you take a company-centered or a user-centered approach? An easy way to tell is to look at who your website attracts. Is your website drawing in window shoppers, or is it churning out valuable leads on a daily basis?
Drupal vs WordPress: What's The Big Difference?
If you're evaluating your CMS options, you might be considering Drupal vs WordPress. But it's tough to compare one CMS to another unless you first understand what kind of website you need. We can help you decide between Drupal vs. Wordpress based on whether or not you need an enterprise-level CMS.
Websites Are Not Advertisements
Thinking about adding a FULL PAGE TAKEOVER to your homepage? You might want to reconsider. In this article we explore some of the differences between advertisements and websites. While an advertisement interrupts you, a website waits for you to use it. Understanding this simple distinction can help improve your web marketing strategy.
Use the Triforce to Estimate Your Website's Cost
It's Dangerous To Go Alone. Take This! And by "this" we mean some knowledge that will help you better understand what a website might cost.
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