Insights

Calls to action (CTAs) are one of the most crucial parts of your whole website. Yet, they’re often treated as afterthoughts.

Drawing a blank lately when it comes time to create social media posts for your organization? It's tough to constantly come up with fresh material. But there's hope yet. A few new ideas can go a long way in helping you get out of the content creation rut.

Choosing stock images is easy. Choosing stock images that are visually consistent and on-brand is not as easy. Fortunately, learning a few insider photography tips will help give you a more critical eye when selecting pictures that go together and represent your brand.

When it comes to your company's marketing, do you ever feel like you're building the car while driving it? Making things up as you go along is not the right approach for something as important as the way you portray your brand online. Content governance helps you take the time to standardize content creation to make your marketing strategy more engaging and effective.

There’s no shortage of lists that highlight black-owned restaurants and retail businesses, which is awesome, but they’re just the tip of the iceberg. There are plenty of Chicago black-owned companies offering excellent professional services for other businesses.

The beauty of finally upgrading your website to Drupal 8 means you can expect future upgrades to be simple and cost-effective. So if you’re already on D8 now, what will be different in D9? Put simply, there are current content/admin and developer features in D8 that will carry over to D9 and only become more robust as time goes on. Additionally, there are several, new features in D9 that are specifically development related.

Thanks to many of the updates in D8, the latest version of Drupal is more accessible than ever before. Several new content and admin features make it much easier to manage Drupal websites. So, if the end-of-life of D7 (November 2021) isn’t motivation enough for you to update, perhaps these exciting new features will be.

If you were one of the millions of Americans who visited the Economic Impact Payments (AKA stimulus payments) portal and experienced frustration and confusion, you're not alone. As designers, content managers and business owners, we can all take a lesson from the IRS's misadventures in user experience to consider ways that we can make using our websites as pain-free as possible.

What can you do to keep your business alive during a massive economic recession? What changes should you be making to your online presence? If these questions are swirling around your head and making you anxious, you’re not alone. We get it, and we want to help. So we’ve compiled a list of tasks you can do now to help your business adapt, advance, and support your customers during these challenging times.

Just like a lot of business owners right now, many non-profit leaders are worried about how the Coronavirus will impact their operations. Given that current and future donations are a bit up in the air, we think this is a prime time to apply for grants to help you accomplish specific projects that may have been on your to-do list for a while. And we’re here to help. Read on for a few tips to get you going…

Before our whole reality shifted, most grocery stores didn’t need sophisticated websites. Most of your customers probably never visited your website before. That’s all changed though. People are engaging with grocery stores in a whole new way. And as their needs and behaviors change, stores need to evolve to meet those needs by improving their online presence.