Imagine you were mayor of a town that had no formal work schedule, defined roles, or responsibilities — how would you get anything done or hold anyone accountable? While we can't imagine managing a city without a plan, this is a common problem for people who manage websites. Fortunately you can solve this problem by creating a content governance plan. In this post we'll show you how it's done.
Learn how to create a sitemap that matters to your users. Follow this guide and you won't just make a better sitemap — you'll set the tone for building a truly thoughtful website.
Every company will have specific metrics for measuring their website performance, and this can vary depending on your type of business: eCommerce B2C, non-eCommerce B2C, eCommerce B2B, non-eCommerce B2B. In this example we'll review how an imaginary eCommerce B2C company can measure their website's profitability.
Cate Conroy, Founder & Senior Content Strategist at Concentric Content Marketing, answers the big content question – "where do you start?"
Your website is a critical piece of brand equity. How can you claim ownership of your web properties and manage them effectively? In this post we outline what it takes to manage the ownership of your digital properties.
There are many ways to meaure the success of your website. Effective website measurement starts with collecting and interpreting data about your website performance. For most users, Google Analytics is the place to start for website data.
Welcome back to Part 2 of our series, "6 Signs You Need a Wesbite Redesign." In Part 1, we covered three common technical problems that motivate a web redesign. In this final post we'll look at three common marketing problems that drive a web redesign.
Over the past decade, we've built websites that do just about everything you can imagine and throughout these projects, we've had the opportunity to listen to our clients' needs in-depth. Many of our clients have come to us with a current website already in place and would share their problems with us. In this 2 Part series, we're exploring some of the most common problems that drive businesses to consider a website redesign.
This question is really best answered after a few specific conversations between the client and the web design team. This is because the cost of building a software product depends on what you need it to do. Since every business has specific digital needs, the first step in pricing a website is understanding these needs in detail.Here are some common business needs that drive a new website design:
Who is at the center of your website’s universe? Do you take a company-centered or a user-centered approach? An easy way to tell is to look at who your website attracts. Is your website drawing in window shoppers, or is it churning out valuable leads on a daily basis?