Insights

StoryBrand: 7 Ways One Conference Completely Changed My Marketing Mindset

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There are dozens (hundreds or thousands more likely) of “guaranteed” marketing methods out there, but they’re all basically repackaged versions of the same ideas you’d find in any marketing textbook. 

I felt that way until I read, “Building a StoryBrand” by Donald Miller. Here was something new that made a whole lot more sense than anything else I’ve come across. And it connected to my love of fictional stories, which really made it click for me. Attending the live StoryBrand workshop took things to the next level and shifted my perspective on marketing in a major way. Here's how...

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Planning A Complex Website? Start with Digital Discovery For Optimal Outcomes

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Digital Discovery for Planning Complex Websites

Projects that come in on time and/or on budget are rare. This is because building complex websites is challenging even when we know all the people that are working on the project. When hiring a development agency for a complex project - one of the best outcomes we've seen, in our 10 years, is when clients start with Digital Discovery even before they officially hire a web team. 

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