Drawing a blank lately when it comes time to create social media posts for your organization? It's tough to constantly come up with fresh material. But there's hope yet. A few new ideas can go a long way in helping you get out of the content creation rut.
Choosing stock images is easy. Choosing stock images that are visually consistent and on-brand is not as easy. Fortunately, learning a few insider photography tips will help give you a more critical eye when selecting pictures that go together and represent your brand.
When it comes to your company's marketing, do you ever feel like you're building the car while driving it? Making things up as you go along is not the right approach for something as important as the way you portray your brand online. Content governance helps you take the time to standardize content creation to make your marketing strategy more engaging and effective.
What can you do to keep your business alive during a massive economic recession? What changes should you be making to your online presence?
If these questions are swirling around your head and making you anxious, you’re not alone. We get it, and we want to help. So we’ve compiled a list of tasks you can do now to help your business adapt, advance, and support your customers during these challenging times.
There are dozens (hundreds or thousands more likely) of “guaranteed” marketing methods out there, but they’re all basically repackaged versions of the same ideas you’d find in any marketing textbook.
I felt that way until I read, “Building a StoryBrand” by Donald Miller. Here was something new that made a whole lot more sense than anything else I’ve come across. And it connected to my love of fictional stories, which really made it click for me. Attending the live StoryBrand workshop took things to the next level and shifted my perspective on marketing in a major way. Here's how...
As website strategists and developers, we’ve been focusing on telling companies’ stories and measuring the outputs for the last 12 years. After all, your website is the central hub of your brand. Measuring a website’s performance has given us first hand insight into the kind of content that can connect, engage and convert. So, it seemed only right to share that insight with our clients by creating content that we know is effective.
In trying to evaluate which content marketing conferences we wanted our team to attend in 2015 we came up with what seemed like a pretty helpful comparative list that we'd like to share.
Imagine you were mayor of a town that had no formal work schedule, defined roles, or responsibilities — how would you get anything done or hold anyone accountable? While we can't imagine managing a city without a plan, this is a common problem for people who manage websites. Fortunately you can solve this problem by creating a content governance plan. In this post we'll show you how it's done.
My favorite Keynote from the 2014 Hubspot Inbound Conference was Dharmesh Shah, CTO & co-founder of Hubspot. His presentation definitely struck a chord with the audience, but the question that really got me thinking was, "What if you could report on the one metric that matters most?"