As website strategists and developers, we’ve been focusing on telling companies’ stories and measuring the outputs for the last 12 years. After all, your website is the central hub of your brand. Measuring a website’s performance has given us first hand insight into the kind of content that can connect, engage and convert. So, it seemed only right to share that insight with our clients by creating content that we know is effective.
In trying to evaluate which content marketing conferences we wanted our team to attend in 2015 we came up with what seemed like a pretty helpful comparative list that we'd like to share.
Imagine you were mayor of a town that had no formal work schedule, defined roles, or responsibilities — how would you get anything done or hold anyone accountable? While we can't imagine managing a city without a plan, this is a common problem for people who manage websites. Fortunately you can solve this problem by creating a content governance plan. In this post we'll show you how it's done.
My favorite Keynote from the 2014 Hubspot Inbound Conference was Dharmesh Shah, CTO & co-founder of Hubspot. His presentation definitely struck a chord with the audience, but the question that really got me thinking was, "What if you could report on the one metric that matters most?"
Finding a reliable SEO partner is critical. Here is a quick round up of some of the best SEO teams in Chicago.
Our very own Chris Mickens will be speaking on how to develop a super sexy Content Governance Plan. The talk will aim to help website owners plan for digital success by taking a thoughtful approach to their content's life cycle.
Like many of our clients and partners, we have been considering marketing automation software for our business. If you're facing the same questions — "What marketing automation software should I choose?" — the goal of this post is to help you make a decision.