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StoryBrand: 7 Ways One Conference Completely Changed My Marketing Mindset

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There are dozens (hundreds or thousands more likely) of “guaranteed” marketing methods out there, but they’re all basically repackaged versions of the same ideas you’d find in any marketing textbook. 

I felt that way until I read, “Building a StoryBrand” by Donald Miller. Here was something new that made a whole lot more sense than anything else I’ve come across. And it connected to my love of fictional stories, which really made it click for me. Attending the live StoryBrand workshop took things to the next level and shifted my perspective on marketing in a major way. Here's how...

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EDUCO Expands Offerings with Content & Social Media Marketing

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As website strategists and developers, we’ve been focusing on telling companies’ stories and measuring the outputs for the last 12 years. After all, your website is the central hub of your brand. Measuring a website’s performance has given us first hand insight into the kind of content that can connect, engage and convert. So, it seemed only right to share that insight with our clients by creating content that we know is effective.

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Content Governance SlideShare Presentation

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Chris Mickens' Content Governance Presentation on Slideshare

Imagine you were mayor of a town that had no formal work schedule, defined roles, or responsibilities — how would you get anything done or hold anyone accountable? While we can't imagine managing a city without a plan, this is a common problem for people who manage websites. Fortunately you can solve this problem by creating a content governance plan. In this post we'll show you how it's done.

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