Calls to action (CTAs) are one of the most crucial parts of your whole website. Yet, they’re often treated as afterthoughts.
Neglecting these integral parts of your site would be like hiding the cash register in a store. Presenting aisles upon aisles of gorgeous products and displays is pretty worthless if people can’t figure out how to purchase them.
The same could be said for CTAs. They’re the doorways that lead to your organization’s success - Buy Now, Call Us, Register, Donate, etc. So we should make them as enticing as possible.