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When it comes to the technical specs of your website’s content management system (CMS), you probably don’t really care… as long as it works.
And even though we’re techy website nerds at heart, we totally get that.
That’s why we want to just give you the quick and dirty details you need to keep your website on track while you focus on running your business.
There are dozens (hundreds or thousands more likely) of “guaranteed” marketing methods out there, but they’re all basically repackaged versions of the same ideas you’d find in any marketing textbook.
I felt that way until I read, “Building a StoryBrand” by Donald Miller. Here was something new that made a whole lot more sense than anything else I’ve come across. And it connected to my love of fictional stories, which really made it click for me. Attending the live StoryBrand workshop took things to the next level and shifted my perspective on marketing in a major way. Here's how...
Just when you thought the whole GDPR hubbub was dying down, here comes a Stateside digital privacy law to throw a wrench in your operations. You may not need to make huge changes to your website, but this should definitely be on your radar. So, let’s get right down to it. What is the CCPA, and do you need to hustle to be compliant?
Clicking, “Publish” on your shiny new website feels like a magic moment. But what really happens after it’s out in the world?
A website’s existence and beauty doesn’t matter much if it hasn’t been optimized for search. And the fact is, most websites have not been intentionally designed to bring in more traffic and leads.
In our experience, The Bahamas is home to some of the most beautiful places, charming people and vibrant cultures in the world. We consider it a great honor to work with The Bahamas Ministry of Tourism to represent their beautiful paradise to the world.
We consider them to be much more than just clients though. Through the years of working together and our company trip to The Bahamas, we’ve formed true friendships that mean a lot to all of us.
Internet scammers are taking identify theft it to the next level by pretending to be official representatives of construction companies. Then, they get the info they need to steal the identities of job applicants. It’s impossible to know what hackers will do next, but there are a few important things you should know to protect your company from being targeted.
These days, colleges and universities across the country are rejecting the staid, traditional approach to websites in favor of unique function and aesthetics that appeal to the most web-savvy group of prospective students ever to live. So, what will they see that makes an impact? At the websites of these 11 schools, big and small, students will get a unique experience that just may be enough to inspire them to click, “Apply.”
As website strategists and developers, we’ve been focusing on telling companies’ stories and measuring the outputs for the last 12 years. After all, your website is the central hub of your brand. Measuring a website’s performance has given us first hand insight into the kind of content that can connect, engage and convert. So, it seemed only right to share that insight with our clients by creating content that we know is effective.
