Positively Aware (PA) has been the most trusted source of HIV healthcare news since 1990. They came to us with multiple legacy websites that were suffering from an outdated content strategy, bloated content and no clear content governance plan. They also wanted to better represent and distinguish their online publication brand (Positively Aware PA) from their client services brand (TPAN). We redesigned PA & TPAN to better structure their content and resources. For PA specifically, we focused on improving the presentation and archiving of their current and past issues. We also worked to improve the standardization and organization for the patient drug guides.
A few facts about Positively Aware*
What They Needed
- Digital Brand Refresh
- Content Strategy & Governance
- Scalable Web Architecture + Ongoing Support